This assignment starts by describing the scenario of a project.
In a second step it identifies the various ingredients required for the project and their unit costs. (The information included
in this table you find repeated in the attached spreadsheet.) In a third section the assignment-tasks are specified.
These tasks mainly consist of simple calculations to be completed according to the cost-analysis
outlined in the textbook. For completing them, please use the specified cost data provided even if they do differ from costs
you know from your context. Include references to the textbook of G. Rumble to justify your solutions where appropriate. This
applies especially to tasks 6 and 13 where you have to discuss the issue of annualization (task 6) and to summarize the argument
in favor of the cost-efficiency of distance education (task 13).
The scenario
An undergraduate distance education college plans to offer an undergraduate
course in The Formation of the European Union. The course is a three credit course and requires about 150 hours of study time
(15 weeks at 10 hours per week). The course will be offered once a year.
Course material: the course is
mainly print based. The course material is written by a consultant who is a renowned expert in the field. It consists of nine
study guides of about 50 pages each and one additional reader (200 pages). Layout and design of the study guides and clearance
of copy right will be done in-house. Together with the study guides come nine 60 min video tapes with documentation of important
milestones in the formation of the European Union. The videos are profesionally edited and commented news clips. The development
process extends over three years and will require a half of the per annum staff-time of a course manager and 1/4of a full
time commitment of one secretarial staff.
The course is planned to be on offer for five years and is expected
to attract 200 students per year. It is planned to update the course (two study guides) in year 3 and to present from year
4 onwards the re-developed version.
Student support: Students are
supported by a tutor. The tutor will extensively comment on and mark three essay-type assignments during the course. Additionally,
students may ask the tutor for support by telephone, email, or correspondence. Two 6 hour weekend seminars are offered in
the 4th and 12th week.
Assessment: The student will
be assessed on the basis of the seven essays which will be marked by the tutor.
Use the following specifications of costs for your cost-analysis:
The ingredients and their costs
1 |
Input |
Unit of input |
Amount of input |
Cost per unit of
input |
2 |
Development
|
3 |
Course manager |
per annum salary |
1/2 of full-time post p.a. over three years of development
|
$70000 |
4 |
Secretarial support |
per annum salary |
1/4 of full-time post p.a. over three years of development |
$23500 |
5 |
Printed material |
6 |
Authoring study guides |
per study guide (=50 pages) |
nine |
$14000 |
7
|
Editiong course reader |
per reader (=200 pages) |
one |
$7600 |
8 |
Editing and design |
per unit of 50 pages |
thirteen (which includes the reader with 4 x 50 pp) |
$3900 |
9 |
Copyright clearance |
per unit of 50 pages |
thirteen (which includes the reader) |
$2400 |
10 |
Video cassettes |
11 |
Copyright clearance |
per 60 min tape |
nine |
$9500 |
12 |
Production |
per 60 min tape |
nine |
$23000 |
13 |
Assignment |
14 |
Development of assignment |
per assignment |
three |
$350 |
15 |
Maintenance (part of printed material only) |
16 |
Author |
per study guide (updating) |
two |
$1100 |
17 |
Editing and design |
per study guide (updating) |
two |
$2800 |
18 |
Presentation costs |
19 |
Student support |
20 |
Marking of assignment |
per assignment |
three |
$45 |
21 |
Tutor |
per hour of seminar of group size of 30 |
twelve |
$65 |
22 |
Tutor expenses |
per group of 30 |
one |
$80 |
23 |
Production
|
24 |
Production of study guide |
per study guide |
nine |
$8.90 |
25 |
Production of assignments |
per supplementary unit |
three |
$1.20 |
26 |
Production of course reader |
per reader |
one |
$16.00 |
27 |
Production of video cassette |
per cassette |
nine |
$12.00 |
28 |
Packaging and postage |
per mailing |
three |
$9.00 |
29 |
Income |
30 |
Fee |
per student per credit point
|
3 |
$420 |
The Task
Based on the above figures and the scenario, please, answer the following questions.
Include references (not lengthy quotations) to sections of the textbook (Rumble, 1997) to support your argument where appropriate.
- Classify the different
cost items as either fixed or variable costs (matching row number to Fixed or Variable as appropriate).
- Calculate the aggregate
Fixed Costs of Development (FD) and the aggregate Fixed Costs of Maintenance (FM).
- Calculate the variable
cost per student (V)
- Calculate the depreciation
rate on a basis of the lifetime of the presentation of the project (compare Rumble Table 6.1) and charge it to each year of
presentation. (You may use the format of the attached spreadsheet.)
- Following the template
of Rumble Table 6.4, annualize the Fixed Costs of Development (FD) over the five years of presentation at 5% interest and
the Fixed Costs of Maintenance (FM) over two years at the same rate.
- Summarize in a short
paragraph the reasons for and against annualization.
- Calculate the equation
of total costs (TC=F+VxN) using the annualized figure of fixed costs and N=800
- Draw the graph of
the total cost function using, as above, the annualized figure of fixed costs while N varies over the accumulated number of
students (i.e. N= 200, 400, etc.)
- Calculate the equation
of average costs (AC=F/N+V) using the annualized figure for fixed costs and N=800
- Draw the graph of
the average cost function, using, as above, the annualized figure of fixed costs while N varies over the accumulated number
of students (i.e. N= 200, 400, etc.)
- If the student is
charged the per student fee specified, calculate the break-even point. (Use the equation TC=F+VxN and the income equation:
I=SFxN (Income =Student fee x No of students). The break-even point is N=F/(SF-V)
- Represent the break
even point graphically (overlaying the graphs of TC and I).
- Summarize in a short
paragraph why it is believed that the TC and AC equations and the specific cost structure of DE suggests that DE may be more
cost-efficient than conventional modes of educational provision.
Note that you need to attach an Excel file to show your calculation. Make sure that your calculations
are reflected in the Excel sheet. However you need to summarize your answers to the 13 questions in a separate text file.